Does your LinkedIn presence reflect your expertise?
You may have years of financial-services expertise. But does your LinkedIn profile and content make that obvious to the people you want to reach?
Answer 15 scored questions across five key areas to discover what's working, what's holding back your visibility — and where to focus next.
Free. 15 questions. About 3 minutes.
Authority score
MediumPositioning
Content Authority
Visibility & Consistency
Start with: Content Authority
What is helping — or holding back — your LinkedIn presence?
Being good at what you do doesn't automatically make you visible on LinkedIn. Your scorecard assesses five areas that influence how effectively your expertise is being communicated — and identifies where the greatest opportunities lie.
Positioning
How clearly your LinkedIn presence communicates who you help, what you want to be known for and what differentiates your perspective.
Profile Authority
How effectively your headline, About section and Featured content demonstrate your expertise and credibility.
Content Authority
How consistently your content turns your professional knowledge into clear, useful and distinctive insight.
Visibility & Consistency
How effectively you maintain a recognisable presence alongside client work, time constraints and review requirements.
Conversion
How effectively your profile and content guide the right people towards a meaningful next step or enquiry.
A clear read on your presence, in about three minutes.
- 1
Answer 18 short questions
Add your name and email, then answer 15 scored questions and 3 quick profiling ones.
- 2
See your score out of 100
Your overall authority score, then a breakdown across the five areas.
- 3
Get your next steps
See where your LinkedIn presence is strongest, identify your biggest opportunity and get practical recommendations for what to focus on next.
Before you begin
Your expertise deserves to be visible.
Find out how effectively your LinkedIn presence is communicating what you know, building professional credibility and creating opportunities — and where the greatest potential for improvement lies.
Free. 18 questions. About 3 minutes.
